Tell them all about it!
So, the first thing you should be thinking about is actually one of the core strategies that we implement with our clients, Customer Contact.
It’s not just about calling them, emailing them, texting them or writing to them or even video-conferencing, it’s about the content in the message you send them.
Firstly, remember that we don’t know how this will have affected their businesses and more importantly their staff so the tone of your communication is vital. Think carefully about the communication and make sure all customer-facing staff are briefed and aware.
Secondly, if you haven’t been contacting them over the past few weeks, there’s a good chance your competitors will have and possibly with a deal to transfer their allegiance, so now is a great time to offer them something to demonstrate that you value them.
Offer them a deal on a product or service for a period of time
Do you have a particular stock line that is now redundant and you want to clear out?
You could do a bundle deal, offer a complimentary product or service which adds value to the original purchase
Ensure that your staff are aware of any offers you are making and you communicate the same message and any offers across all marketing media. Don’t forget to remind your customers why they should be buying from you by demonstrating your differentiator (USP).
Also remember, this can be applied to your prospective customers as well as your existing customers and you should be contacting them on a regular basis. Just because they aren’t ready to buy from you now, doesn’t mean they won’t be next week or next month.
We specialise in helping our clients by strengthening their marketing and sales activities to stabilise their profits and customer base, preparing them for the next phase of expansion, to drive sales and increase the value of their business.
We have a hybrid model of coaching and consulting which means we have programs to suit every budget and every type of small to medium-sized business. This type of support has never been more affordable
We can tailor the plan to suit the needs of your business It doesn’t matter if you sell a product or service, own a restaurant, a shop an online business or resale and distribution,
You will have access to step by step guides for every strategy we work on together, which coupled with our support, enables you to develop your skills to manage these yourselves over time
If you would like to find out how we can apply these strategies to your business, contact me to arrange a free, no-obligation discussion on how we could work together to grow your business? Call me now on 0203 984 6440 for a no-obligation discussion.